The Crowd Factory Blog

Are you fascinated by the social media revolution? Do you see the amazing statistics showing the effectiveness of Social Campaigns? There are a lot of players in Social Media right now, but how about being a part of a team that is creating and running a Social Marketing application that actually measures ROI? Analysts and [...]

Social leads are better Our thesis: “A lead obtained through Social Marketing activities is of lower cost and delivers a higher value than leads obtained through other digital marketing means (i.e. search, display)” We have a handful of solid data points to support this thesis: A study of 33 million unique users from Chitika’s network [...]

I’ve been involved building companies with customer acquisition since early in the internet.  From registration forms, social networks, CPM, CPA and CPC, the web has grown up nicely with rich multi-channel marketing channels.  For every marketer, most equations filter down to what is the ultimate cost of acquisition. There is a new funnel in town. [...]

Team Crowd Factory has been paying attention and discussing the implications and impact of the announcements Facebook made at their F8 Developer Conference; clearly the announcements impact end users, publishers and Social Marketing providers (like us); this post discusses a few points from the point of view of the latter. We are excited: Facebook as [...]