Crowd Factory recently launched the tastiest of landing pages from Molson Coors.  In preparation for a Canadian Civic Holiday at the end of July, Molson is going to send insiders an exclusive recipe for a Dark Beer Float featuring one of their products.

Readers were able to rate the recipe to share it with friends.

The idea is quite simple.  Grab your beer and follow:

1. Add three ounces of Rickard’s Dark to the bottom of a stemmed glass.
2. Add a scoop or two of vanilla ice cream.
3. Drizzle with maple syrup.

It is an undeniable fact: people get excited when presented with the opportunity to win something. With social media marketing, contests and sweepstakes are the perfect opportunity for companies to develop brand awareness and increase followers/likes on the brand’s social media profiles. Before promoting a new contest on your social media accounts, it is important to understand why this tactic can be beneficial.  Give us a call, we’ll walk you through it.