CrowdFactory hopes your summer has been filled with warm weather, relaxing vacations and of course successful social campaigns! Because Crowd Factory is based in San Francisco, the temperatures have been a bit cool, but the presses have been HOT! The current edition of our newsletter is chock full of amazing announcements, customer news and partnerships – including an interview with Information Week. We hope you will check out each story and please let us know if you have any questions!

If you would like a demo, check out our website, send us a reply, give us a call, Like Us On Facebook, Follow Us on Twitter – the possibilities are endless…

Sincerely
The Crowd Factory Team

Crowd Factory Named A CRM Rising Star for 2011

This year’s CRM Rising Stars have a promising sparkle that is worth a double take. The group of six is diverse, encompassing traditional CRM solutions and some unexpected wild cards. From a collective-buying discount Web site to even a crowd sourcing platform used by some of the biggest names in pop culture today (Did somebody say Britney?), these up-and-comers could enter the big time sooner rather than later.

Download the Forrester Whitepaper: Embedding Social Media Into The Marketing Mix

Social media is now embedded in every aspect of the customer journey — from ratings and reviews to “like” buttons to tweets. The opportunity for interactive marketing has evolved from building individual social applications to using social media to enhance a wide variety of marketing channels, including established interactive channels like display media and search marketing and even more traditional marketing like TV advertising and in-store marketing.

Crowd Factory Joins Jive Apps Market With Social Marketing App

At the end of July Crowd Factory announced the introduction of its Social Offer app for Jive 5, the social business leading platform. Available now to Jive customers, Social Offer will be featured. With Social Offer, Jive customers will not only be able to amplify their marketing messages through the crowd on social networks, but they will also be provided with the data needed to measure and optimize their social marketing campaigns. Crowd Factory’s social analytics reveal the reach, amplification, and conversions of shared marketing messages.

Check Out David F. Carr’s Interview With Crowd Factory’s CEO Sanjay Dholakia on InformationWeek.com

Crowd Factory CEO Sanjay Dholakia explains how to apply and measure social interactions across all marketing channels. Crowd Factory already has marquee customers like HBO, Microsoft, and Sony Music to point to in support of its social marketing platform. Now all CEO Sanjay Dholakia has to do is figure out how to explain how his company is different from every other vendor promising to unlock social media riches.

5 Ways to Encourage Customers to Share Your Content

Sanjay Dholakia recently published an byline article in Mashable.com on the best ways to encourage your customers to share content. And don’t forget to watch the follow-up video after reading the article!

Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Companies are also thinking about social media as an integrated element that spans all of its campaigns and channels – not as its own silo. But enabling people to share a campaign with friends is only half the battle; you’ve got to give them a compelling reason to socialize.

Be Sure To Check out new Customer Profiles from Jennifer Lopez and more!

Since our last newsletter there has been a flurry of new Customer activity! No matter the industry, no matter the business objective, Crowd Factory has a social solution for you. Check out some of these fun profiles!

• Jennifer Lopez Hosts Summer Trivia Contest (Music)
• Molson Coors Hosts Red Leaf Community Service Project (Beverage)
• Ryan Blair Has Nothing To Lose In This Sweepstakes (Media)
• SwissCom Hosts Application of the Year Contest (Telecommunications)