For the first time since Crowd Factory created its unstoppable social marketing platform, a proposed panel has been submitted to the famed South by Southwest festival.  WE hope you will check it out and vote YES for our very own titled:

Forget Radio. Let Your Fans Market Your Music (http://bit.ly/sxswcf)

Here is a brief description and summary of the session:

Radio no longer drives music sales – social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans. This session will look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists.

Sanjay Dholakia from Crowd Factory will discuss the fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez and Big Sean as well as emerging artists such as Cady Groves. He’ll also look at group deals in the music industry and provide insights into the group deal that helped land Britney Spears’ “Femme Fatale” at #1 on the Billboard charts.

Sanjay will be joined by Kevin Monty from independent record label Razor & Tie, who will discuss the shift from radio to social and provide additional tips for social marketing for emerging artists. He will also share a behind-the-scenes look at Razor & Tie’s successful social campaign for deathcore artist Chelsea Grin.

Questions you can expect to be answered include:

• What are some effective ways to motivate fans to share?
• How do you find your “superfans” and turn them into guerilla marketers?
• How can you build your own group deals for music?
• How can you integrate social offers and campaigns into your traditional marketing programs?
• What are some of the new metrics you can use to track and measure results?

Supporting Material

• How Britney Spears Used a Groupon-Style Game to Get to the Top Mashable
  by Todd Wasserman
• Crowd Factory Marketing Apps Gain Traction with Major Music Companies
  from Hypebot
• 5 Ways to Encourage Customers to Share Your Content Mashable
  by Sanjay Dholakia
• 5 Tips for Creating Your Own Group Buying Deals
  via Mashable by Sanjay Dholakia