"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release."

By Leyl Master Black of Mashable.com

There was an awesome article on Mashable.com this morning by one of our favorite writers, Leyl Black.  The article is a great piece about how those that are comfortable with Social Media can graduate beyond the basics of Social Media Public Relatiions and get more into the world of followers and engage with relevant media and influencers. Leyl wrote five great tips for social media and PR professionals.  It just so happens that #2 is about Crowd Factory!  Those 5 are:

1. Anticipate and Join Twitter Conversations

2. Write Tweetable Press Release Headlines (because we are shameless we are placing this entire point below):

When you use a news distribution service such as PR Newswire or PRWeb to issue a press release, you typically see a large number of tweets that feature your press release headline once your news hits the wire. Writing your release headline with “tweetability” in mind can impact the number of tweets and retweets of your release.

This is not only a great opportunity to get your company, product or client’s name out to the social community, but also to drive views of your release. According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release.

Four key things to ask yourself when writing a tweetable press headline are:

• Is it short enough to fit into a tweet that also includes a Twitter handle and a link?
• Is the company or product name in the beginning so it won’t get cut off?
• Does it contain relevant keywords to make it searchable?
• Is it punchy enough to generate retweets based on the headline alone?

3. Turn Your Blog Into a Social News Wire

4. Develop Social News Backgrounders

5. Use News Aggregation Services

You can find the complete article in our website’s news section or below as we are big fans of SlideShare!