It has been an amazing few months for CrowdFactory in San Francisco and the summer is just heating up. Not only have articles have been written on our social offer and media success in the music industry but we also we hosted a webinar with thought leader, Jeremiah Owyang of the Altimeter Group. Did you miss it? You can watch the replay from our webinar center here.

If you have any questions about Crowd Factory or would like a demo, check out our website, send us a reply, give us a call, Like Us On Facebook, Follow Us on Twitter – the possibilities are endless…

Driving Social Media & Customer Acquisition
Throughout The Customer Lifecycle

Learn how marketers are using social media to engage customers and prospects across the entire lifecycle.  Successful marketers today have realized that customer acquisition is no longer a linear path through a funnel – instead, they are embedding social elements in all of their campaigns, allowing customers to carry their message on their behalf. Watch the Replay today!

Social Campaign & Spring Round-up from CEO Sanjay Dholakia

It has been a busy couple of months for us here at Crowd Factory since I last sent you an update! Since we have had so much happening and have had a steady stream of stories, I thought I would bundle together a few highlights here in the social sphere at the same time.

Check out this great video and update from Crowd Factory’s CEO!

Crowd Factory Marketing Apps Gain Traction With Major Music Companies

The best kind of flattery comes when you least expect it. Today was no exception. The alarm bells went off at Crowd Factory today, not because someone broke-in, but apparently we are breaking out baby! Check out this great article about how Crowd Factory is taking the social offer and music world by storm.

"Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing."

Hummer Winblad Announces Mark Gorenberg’s Appointment to the President’s Council of Advisors on Science and Technology

Hummer Winblad Venture Partners is proud to announce the appointment last week of Mark Gorenberg to the President’s Council of Advisors on Science and Technology (PCAST). PCAST is an advisory group of the nation’s leading scientists and engineers who directly advise the President and the Executive Office of the President. PCAST makes policy recommendations in the many areas where understanding of science, technology, and innovation is key to strengthening our economy and forming policy that works for the American people. PCAST is administered by the Office of Science and Technology Policy (OSTP).

Press Releases Go Viral: PR Newswire is #1 for Sharing!

Crowd Factory customer PR Newswire chose to work with Crowd Factory because of the strength of our analytics and optimization capabilities. And that has certainly paid off for them – they were rated #1 by Postrank.com! PR Newswire used Crowd Factory sharing capability and analytics to improve existing performance over 350%! PostRank studied the social media success of press releases originating from various news wire services websites. Not only did our customer rank #1, but they were 55% higher than the #2 competitor!

Download the Forrester Whitepaper:
Embedding Social Media Into The Marketing Mix

Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building individual social applications to using social media to enhance a wide variety of marketing channels, including established interactive channels like display media and search marketing and even more traditional marketing like TV advertising and in-store marketing. To create the biggest sales and brand impact per dollar spent on social media, interactive marketers should work across marketing teams to incorporate social media at every stage of the customer life cycle.