Driving Social Media & Customer Acquisition Throughout The Customer Lifecycle

Date: June, 28, 2011 Time: 10:00 a.m. Pacific | 1:00 p.m. Eastern

With guest and thought leader, Jeremiah Owyang of Altimeter Group!

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Learn how marketers are using social media to engage customers and prospects across the entire lifecycle.  Successful marketers today have realized that customer acquisition is no longer a linear path through a funnel – instead, they are embedding social elements in all of their campaigns, allowing customers to carry their message on their behalf.  By breaking down silos, this strategy is driving results for marketers in the form of greater awareness, conversion, and advocacy.

This webinar is the quickest way to understand this strategy and how you can:

• Hear real customer examples and discover best practices for implementing social at each stage of the customer lifecycle 
• Integrate social with traditional marketing (ads, SEO, CPC, email, landing pages) 
• Learn how to embed social elements quickly and easily in all your campaigns 
• Discuss an integrated approach to social media that will help you to generate more leads, web traffic and revenue! 
• Measure ROI from social at the campaign and person level

We look forward to an exciting and informative discussion with you!