I’ve been involved building companies with customer acquisition since early in the internet.  From registration forms, social networks, CPM, CPA and CPC, the web has grown up nicely with rich multi-channel marketing channels.  For every marketer, most equations filter down to what is the ultimate cost of acquisition.

There is a new funnel in town.

Google AdWords and the notion of picking off customers at the heightened point of interest when they search created an incredible channel for customer acquisition.  Now, social has multiplied beyond everyone’s expectations.  People now share everything, and more people now visit Facebook than Google (thanks Experian). The feed is the new way people find, well, everything.

Potential customers have have changed their way of buying things.The “Oracle of Google” has made people very smart, very busy and very empowered at finding what they want, immediately.  The noise, however, has created a new set of market dynamics.

They don’t trust you

People don’t trust brands.  They trust each other.  You see from this research by eMarketer that they only respond to 3% of brand messages, but they respond to 38% of each others messages.

That sounds great, but where is my email gun that lets me run campaigns into the feed like you’ve become accustomed to with your email marketing channel?

The feed is the new email.  The feed posts that individuals share on their social network is the subject line.  It’s already open, but enticing the right messages in the feed get people to click through to your website and landing page.  Crowd Factory has scaled to a billion social transactions per month.  Now we’re gearing our efforts to help you solve this challenge, in a way that gives you powerful campaign tools right into the feed.