Today we heard that Gleanster is conducting a survey, and with the results will publish a benchmark report on Social Media Marketing.  Take a few minutes at the end of your day, check it out and you might just win a new iPad!   The authors of this upcoming report include Scott Wilder, former SVP of Social Media at Intuit and Edelman Digital, and Jim Nail, former principal analyst at Forrester Research, and Jeff Zabin, who covered social media at Aberdeen Group.

The report, which will feature approximately 35 solution providers in the Vendor Landscape section, is a revised and updated version of the report that was published in November 2010. Here’s a direct link to the original report, in case you missed it.

The original report did not include comparative rankings in the Vendor Landscape section. With the publication of this new report, however, these rankings will be included, across four key dimensions:

• Ease of Deployment
• Ease of Use
• Features and Functionality
• Overall Value.

Most likely these rankings to play an important role in further educating the marketplace – and, ultimately, influencing buyer decisions.  As with all Gleanster research, these rankings will be derived from survey response data.

Rest assured that the names of survey participants are never shared with vendors or other third parties.  Here is the link to the survey, which will remain open until Friday, May 6th.  So some basic questions we know you are asking yourself right now:

Who should participate?
CMOs, Marketing VPs, Marketing Directors, Brand Managers, Field Marketers

What is the focus of the survey?
Benchmark best practices in social media marketing customer engagement

How long will it take?
5-7 minutes.

Why should I use my valuable time?
Survey participants will receive an emailed PDF copy of the research as a token of our appreciation.  And most importantly….

You will automatically be entered into a quarterly iPad Giveaway drawing.