To say that Crowd Factory has been busy over the last several months is an understatement.  Despite all that has been happening in the news, with economic turmoil and world events, there has been no shortage of good news from our offices.

Today CEO Sanjay Dholakia and Founder Alex Mouldovan gave a briefing on our Social Campaign product and somewhere in the middle of the conversation someone (who must remain anonymous for now) who is a journalist and well respected in our industry said of our product:

“Nice, that’s actual social marketing, versus social that pretends to be marketing”

Of course besides the obvious wide eye opening look on our faces that spoke of “well, thank you!” It got me thinking about something: how does, or how should, a social media company do marketing for itself?  There was a well written article in CRM Magazine this week talking about the 6 Myths of Social Media, #1 is my personal favorite:

1. Social media is Twitter and Facebook
2. The existing customer service team can manage social media
3. Social media is a standalone channel
4. FAQ section on a corporate Web site replaces “social” service
5. The return on “social” service is low
6. Social media can substitute all channels for customer service

There are many Laws of Crowd Factory (I like the sound of that), and ironically we do our absolute best to follow these six.  There is something magical about what the Social Campaign Product, but like every other company the old-school way of marketing and lead generation still holds true.  We make cold calls, we send email newsletters, attend events and yes….we even do banner ads!  Below are a few I made myself today, if you are reading this, let me know what you think, I have some funs ideas that might catch our fans, followers and customers attention.