Molson Coors Leverages Social Campaign With Red Leaf Community Project

Molson Coors recently partnered with Tree Canada, World Wildlife Fund, and Evergreen to develop a socially conscious promotional program; the Molson Canadian Red Leaf Project organized 350 Molson Coors employees at eight separate locations across Canada to plant close to 100,000 trees.

In a solid effort to create a small physiological link from the consumer to their Molson Canadian Rocks branding, the first one hundred people to volunteer at each of the ten tree planting events across Canada will receive free tickets to an awesome concert that coincides with the date of the tree planting.

HOW DOES CROWD FACTORY PLAY AN ON-GOING ROLE IN THIS?

• Turning customers into advocates by making events Social – connecting Brands directly with followers via the Social graph
• Identify your loyal Fan’s down to the individual level
• New customer acquisition with an average of 5 to 15 resulting visits from each social event

WHAT CAN CROWD FACTORY DO FOR YOUR BRAND?

• Own your Social database outright with Measurable Social ROI as well as Marketing Intel for both Social & Traditional nurturing
• Increase Brand, Product Following and Engagement
• Share through to desired Conversion
• Increase and Keep Fan base engaged after Promotion