Motivate Social Content Sharing in Brand Marketing Campaigns


OSM-logo-newThere are many events that could take place on a Wednesday afternoon, here is one of the sweetest: Online Social Media writes a glowing article about your work.  Below is an excerpt and a post from our SlideShare library of an article written by Debbie Turner of Online Social Media.  This piece was based on a most excellent article written by Crowd Factory CEO Sanjay Dholakia on Mashable, related to how to best encourage your customers to share your content.  The piece had some useful pointers.  Here is a small excerpt from Debbie:


Moving on to “let fans create the offer” and this is just as it sounds. Allowing customers to decide on benefits, whether it’s the products that are offered, discounts or offers they’d like to see next, will also encourage them to share. One example of this is the HarperCollins Bookperk website which lets members select which books will be discounted next. That member can then share their selection with friends by logging into Facebook.

Read the entire article here….!


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