Crowd Factory is in a weird spot at times.  There are times our customers do things like…oh I don’t know, debut their new book at #1 on Amazon.  When this happens we have a hard time not beaming with pride.  This was a tough week as Ryan Blair’s book, “Nothing to Lose, Everything to Gain” did just that.  How is this for a social media case study.

Objective:
Drive awareness, engagement, and conversions for ‘Nothing to Lose’ to create a Social Book Launch with the end game of becoming a bestseller. Ryan Blair is leveraged Crowd Factory to give away $116,000 in Prizes! His fans and followers helped spread the word about his new book “Nothing to Lose, Everything to Gain” which launched August 4, 2011!

Results have been pretty amazing, including debuting #1 on Amazon, other highlights include:

• On average, an 800% increase in social reach within 90 days.
• Total of 31,000 shares, which resulted in 4 to 5 new web visits per share.
• The campaign had a Total Reach of 260,000 fans.
• 30% of all visits were driven thru a social channel and Crowd Factory’s Social Campaign boosted social visits overall by 45%.
• Download the full case study here!.