This morning everyone here at Crowd Factory looked at their calendars and realized “hey……wait….South by Southwest is in 4 weeks!” There is a lot of excitement to see Crowd Factory CEO Sanjay Dholakia joined by some of the top names in the music industry who focus on Social Media. The session titled, “Forget Radio. Let Your Fans Market Your Music.” If you are going to be in Austin, let us know!  Here is a summary of our session and keep reading to check out our speakers bios!

Forget Radio. Let Your Fans Market Your Music: Radio no longer drives music sales – social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholakia along with 4 other Music Industry Leaders who specialize in Social Media in order to look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists. The discussion will focus around fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez, Britney Spears and Robin Thicke as well as emerging artists such as Cady Groves. The panel will examine group deals in the music industry and as well as how radio has shifted to social. In addition panel members will provide tips for social marketing that work for both established and emerging artists including insights into the group deal that helped land Britney Spears’ “Femme Fatale” at #1 on the Billboard charts.

Presenters

Chris Mortimer Director, CRM & Social, Interscope Records
Chris Mortimer oversees fan acquisition & digital marketing initiatives across email, web, mobile and social media platforms for
Interscope Record’s 100+ artists.

Cyndi Lynott Artist Manager, Stiletto Entertainment
Cyndi spent seven years working at major labels in New York City, moving up through the artist development, new media, sales, and marketing departments.

Kevin Monty Director Online Marketing,  Razor & Tie
As Director of Online Marketing, Kevin brings over 11 years of Music Marketing and Management experience to Razor & Tie.  Prior to joining Razor & Tie, Kevin served as Manager of Marketing and Artist Development at the RCA Music Group where he was instrumental in campaigns for superstar artists including Dave Matthews Band, Daughtry, The Strokes, Kings of Leon, Velvet Revolver and many more.

David Bell, Epic Records
David has 14  years experience in the music business having worked for Elektra Records, V2 Records and Universal Music Group.  In his current role as Vice President, Digital Marketing and Strategy for Sony Music’s Epic Records, he is responsible for the creation and execution of all online branding and presence for the label’s roster. David also works with technology start-ups and their venture capital firms to identify new opportunities in the digital music space and structure partnerships that generate revenue and bring innovation advantages to the label’s digital engagement strategy.