This past week Crowd Factory faced a very interesting customer challenge that had a very tight deadline.   Below is one person’s view of what happened, our very own insightful Intern Forrest Greene.

One of my favorite commercials is a Coors Light ad when clips of former NFL coach Herm Edwards are used when he shouts at reporters, “You play to win the game!” Winning anything is not an easy task and most will tell you it cannot be done alone. The world’s most successful people did not get to where they are by themselves, but instead that have a team of support working with them.

This week I witnessed teamwork in its true form. One of Crowd Factory’s new customers (a major media agency, but they tell me I cannot tell you the name for now) needed help with a campaign they were running. As their campaign was getting ready to end and they had yet to reach the numbers they had hoped in reaching the number of Shares in order to tip a group deal.

Crowd Factory went to into their war room. The first thing we did was to have a meeting which included all Product and Marketing teams to brainstorm ideas on what each of us could do to help the cause – and then we went to work. Although it might not have been somebody’s normal job everybody still pitched in and gave it 100%. Everyone leveraged their personal social networks to spread the word on this campaign and most worked into the wee hours of the night. This teamwork that Crowd Factory displayed helped get the job done and we were able to satisfy our customer is less than 24 hours. Not only did Crowd Factory get the job done, new connections were made to media outlets like TV Guide, E! News and others that accounted for 2.5 million Twitter followers, Facebook fans and more.

I cannot count how many times somebody has said, “You learn something new every day.” The funny thing is you never actually believe it until you learn something valuable. Crowd Factory could have easily chosen to wash their hands of the issue – which from an outsiders view it looked like it was the customer’s problem. Nobody asked us to do extra work or stay extra hours, but we all worked together and got the job would get done.