A great article from our fan and loyal supporter Lee Odden of Top Rank Blog!  Just a quick excerpt and we hope you’ll check out his full post, a lot of great information and a very in-depth review of the webinar:  Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle

By Lee Odden
June 29, 2011

I received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and  Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it.

Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years. This webinar addressed several key issues from a social engagement and commerce perspective and promised to share how marketers are using social media to engage customers and prospects across the entire lifecycle.

Customer acquisition isn’t a just a linear path through a sales funnel any more. Social engagement and sharing opportunities exist wherever content is published, interactions and brand/consumer communications occur. Realizing how to incorporate social elements to facilitate engagement and sharing helps brands extend their reach and enlist customers to advocate for them.  Sanjay opened things up stating that driving engagement is essential throughout the customer experience, not just at the top of the funnel. Crowd Factory provides software that facilitates social promotion and engagement of all marketing content.

Sounds good to us!  Read the full article here!