In further proof the sharing power of Social Campaign gives Crowd Factory customers the most powerful social media tools ever, PostRank.com reported on the number of times a press release was shared on social networks.   Crowd Factory is proud to say that the #1 wire service is our very own customer PR Newswire, they were not only was #1 on the list, but the competitors were left in the dust.  PR Newswire was the a winner by 55% over other services!

For the first time in a century PR firms around the world have actionable data as to how content is used and shared. Only in the last decade has their content found an online audience.  Looking at present day media, Crowd Factory gives companies like PR Newswire the confidence that not only is are users reading press releases, but they are sharing them.  Before Social Campaign from Crowd Factory, that was not possible.  Below is the original article from PostRank.com.

For PR specialists it is vital to know how well their press releases are received in traditional media. How many journalists, writing for newspapers, magazines, and websites have read and referenced them in their articles.  Today a PR specialist also needs to know how well press releases are received in social media. PostRank provides data on the social media success of press releases that have originated on different wire services’ websites.  PostRank measured the frequency of content sharing in March 2011 for content that originated on wire services’ websites. We counted the number of times press releases were shared on 20+ social networks.

PostRank Method

PostRank has developed a unique and effective way of measuring effectiveness of content in social media. Realizing the difficulties and flaws of keyword search, we offer URL-based monitoring of content sharing in social media.

PostRank measures content effectiveness, counting the number of comments, tweets, bookmarks, links, etc. – registered for a single piece of content with a unique URL.